ACEI's Media and Branding consultants meet with you to discuss the current state of your media and branding efforts, your short, medium, and long-term enrollment goals, as well as your envisioned time frame/budget. Following this initial consultation, we  research your institution's presence on a range of media channels and develop a proposal which commonly includes components, in its scope, such as:

• Convening focus groups of current students and those demographics identified as representing high potential (and high-priority) recruits.
• Developing options for institutional messaging that can be implemented with A/B testing so marketing decision are informed and data-driven.
• Integrating the concept of branding with a cause. What kind of impact are your clients going to make? What causes should you align with? How do you demonstrate your alignment?
• Preparing an overall marketing strategic plan that includes impact budgets, partnerships, implementation, evaluation, and reporting.
• Working with existing marketing functions (or offering our direct experience) in the execution of agreed upon media and brand strategies.